Some representative Web sites like Naver, Tistory, Egloos, Google, Daum and so on  have offered a blog service to people for free. The Web sites have selected the best blogs which are affiliated with their Web sites based on the number of visitors, postings and clippings. Each Web site has chosen from 100 to 300 blogs annually, and selected blogs receive a status of 'Power blog' or 'Best blog'. A large number of blogs have that status.

 What is the real power blog among many blogs? In the case of a few famous blogs which are known by so many people, the number of visitors for a week is more than 10 thousand. Their postings and images are again exposed to the public through various online communities, and they have become a huge hit. Therefore, their contents are exposed to about a million of people daily. Blogs have the power to deliver information to a million people in a day. People call the owners of those blogs power bloggers.

  Anyone can be a power blogger from professionals in specific areas to general office workers and  housewives with interests in cooking or automobiles. Bloggers tell their daily lives and experiences and convey technical knowledge through their blogs. The reports which are posted on the blogs are private and realistic contents which the existing mass media doesn't cover. Netizens empathize with the reports and form communities. The communities help spreading the reports to other blogs or Web sites. Some representative power bloggers consider that running  communities is important.

 The power bloggers have passion and love in their favorite fields and live enjoyable lives by sharing their favorite things with other people in online worlds.
 
By Son Eun-young
ey30@cbnu.ac.kr