A brand name is one of the most important things in the factors of the product. The first impression of the brand decides the volume of sales. CBT is anxious about how to make the brand name and what is creative thinking. CBT met Kim Hee-soo, who is a brand consultant. -Ed.
 

She made “EQUUS,” the name of high class in Korea. She used the name that Italians use to emphasize the image of high class for a Korean car. It is her masterpiece. She has branded many other products.
Let’s have a sense of responsibility and pride
She was delighted to see CBT. Her beautiful smile comforted CBT, and CBT started the interview.  She is proud of her job. “The naming makes a visible output. After a project is done, I feel happiness when I see the name elsewhere. A project usually takes about one month. The cycle is short, so I always feel that my work is fresh.” She has much affection, although it seems that she easily makes the names.
However, the work of naming is not easy or joyful. She came near quitting once. “In last several years, a project took three or four months. However, I thought that I had to do my best.” She thinks that working patiently is quite important.
Directly look at reality
Naming has to satisfy the client. However, the outcome when a client is not satisfied can occur. The trademark also might not be registered legally. You would think about abandonment due to these results. How does she overcome these situations? She said, “At first, I approach with patience. However, the most important thing in this case is to perceive the mistake. After that, you should confirm and receive feedback. Don’t resort to an expedient, and approach the troubles directly. This is the best way. Though an explanation doesn’t exist, the characteristics and impressions of product delivery are the best things.”
Advice for CBNU students
CBT asked for advice for the students. Soon, she quoted the words of a professor who she respects. “A professor who I respect said, “Forward sight with insight based on hindsight.” Many people constantly find only new things. Past things are called old-fashioned things. However, see the past trends, and you can see the future trends. To sum up, look at everything more widely rather than seeing just new ones. Then, you can be an adaptive the person.