It is an obvious recent trend that people are abstaining from luxuries and considering cost-effectiveness. Evidence is easily found. There are many inexpensive restaurants and beverage shops lining the streets near CBNU, and people’s clothes are often from lesser-known fashion brands. You can also clearly see this tendency when you see consumers’ consumption patterns analyzed by experts.
  Choosing products due to good cost-effectiveness is not only about saving money. Cost-effectiveness also refers to the cost-to-benefit-ratio. Thus, it also means consuming only products of indispensability without any bubbles on prices. Then, people will definitely consider, “What is a must-buy for me?” In this process, they get to retain their own values and they become more prudent concerning whether it is really needed or not.
  However, the simple fact is that people being more cautious is not the sole reason for people buying inexpensive things. You can often see posts on SNS, whether they are ads or not, about specific products’ details: how much they are and people’s comments on them. Several of the best items among them inevitably become the latest fashion. Therefore, the recent tendency of seeking inexpensive products is simply a trend.
  This type of trend means that people don’t have their own principles but just follow the majority. If so, this trend will soon disappear like other past trends, and people’s consumption patterns will change again. In fact, in recent situations where information has spread by SNS, the trend easily fades when a couple of people post negative views that receive other peoples’ support. It is because just as good comments about specific products quickly influence people to buy them, bad comments also make a deep impression on people’s minds and rapidly spread.
  It is true that people’s consumption tends to be reasonable in poorer economic conditions. If the economic depression persists, this tendency will last. However, it doesn’t mean that people’s philosophies have changed. They still tend to follow the majority. If you have needs, reconsider how important they are, and then just go directly to a shop instead of researching on the internet. When you are not aware of other people and wisely choose a product that you really need, the value of cost-effective shopping will be better appreciated.